10 Famous American Brands That are No Longer American

by Staff Writer

These days, it's getting a little more difficult to find a product that exclusively sports a "Made in the U.S.A. label." Brands that once made us feel especially prideful have been abandoning American factories for years. Iconic American products are becoming more foreign-based, but are still marketed as true "American" brands. Take a look at the following 10 beloved American brands that are no longer truly red, white, and blue.

  1. Mattel, Inc.

    While Barbie and G.I. Joes are American pop culture icons, all of Mattel, Incorporated's products are now produced in China — the last American factory was closed in 2002. Headquartered in California, the largest toy company in the world now sends about 65% of its products to China to cut costs.

  2. Levi's Jeans

    Since Levi Strauss, a company that has been headquartered in San Francisco since 1853, began manufacturing denim blue jeans, the durable pants have become an symbol of America. Sadly, the last pair of truly American-made jeans were produced in 2003. If you want jeans with a "Made in America" tag, you'll have to look elsewhere, as Levi's factories have moved to Latin America, Haiti, and Asia.

  3. Converse Chuck Taylors

    Chuck Taylors, the all-American high-top shoes named after high school basketball player Chuck Taylor, first hit shoe stores way back in 1918. By 1997, the shoes were so popular that they broke an industry record of more than 550 million pairs sold. However, a sales decline in 2001 forced the U.S. factory to close. Today, you'll find these beloved rubber canvas shoes — and special editions AC/DC, Jimi Hendrix, The Clash, Ozzy Osbourne, and DC Comics — to be produced in Indonesia.

  4. IBM Personal Computers

    Once a powerhouse name in the personal computing industry, IBM doesn't even make PCs anymore, as the blue-chip company sold itself to Chinese manufacturer Lenovo for $1.75 billion in 2004. Now, IBM can focus its efforts on other ventures in consulting, software, and high-end computers.

  5. NBA Uniforms

    Adidas became the official uniform supplier of the NBA beginning in 2006, and the company has since contracted out the production of jerseys, shorts, and other NBA regalia to factories abroad. American garments were once made pridefully for American teams, and fans of the NBA did not take Adidas' production changes lightly. Regardless, the company backed out of its contract and moved production to Thailand.

  6. Fender Stratocaster

    The famous Fender Stratocaster has certainly made its mark in American Rock 'n' Roll music. Ever since Buddy Holly was slinging the electric guitar in 1957, these guitars have easily been the most coveted on the market. Backed by Eric Clapton and John Mayer, who opt for the classic Stratocaster, guitar enthusiasts would have to fork up as many as $600 or more for the standard model produced in Mexico.

  7. Brach's Confections

    A delicious American candy brand, Brach's Confections was founded at the very beginning of the 20th century, and until 2001, had always produced caramel and other candies in Chicago. That year, production had to be moved to Mexico because of more stringent U.S. sugar regulations making the cost of sugar manufacturing impractically too high.

  8. Etch A Sketch, Ohio Art Company

    Nearly every kid who grew up in the past 50 years or so has played with this red American toy that creates lineographic images. The Ohio Art Company, after 40 years of remaining in the Buckeye State, has moved its factories to China, seeking lower production costs.

  9. Rawlings Baseballs

    The quintessential American baseball has been made in Costa Rica for years. It produces the official game balls of America's favorite pastime, all of which are stitched together away from the red, white, and blue.

  10. Budweiser Beer

    The great American lager and self proclaimed "King of Beers" is now owned by the beer giant InBev from Belgium, which purchased the company for a whopping $52 billion. Although Budweiser is still produced in a variety of breweries across the U.S, it's only really 50.9% American, as Anheuser-Busch Co. still has partial market shares.


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